Beneath the surface of the ocean is a magical world full of exciting creatures. Does your child recognise the 5 animals in this group?

Made of recycled polyester that is soft and gentle on sensitive skin.

The filling in this product contains recycled polyester from ocean-bound plastic picked up from areas up to 50 km inland from coastlines.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 40°C.

Article Number 305.221.16

BLAVINGAD Soft Toy, Various Patterns Product Information

Technical Information

An image of life under the sea, from a child’s eyes

In the Kids Lab, adults in design and development related roles at IKEA get the chance to show and discuss prototypes with different groups of small experts for invaluable feedback. At an even earlier stage, bringing kids into the process involves asking a designated panel of experts aged 8 to 14 to share their thoughts on things, big and small.

Like what their favourite ocean animals are, what concerns they may have for them, and what stories they imagine around them. Which ultimately inspired the direction of the ocean-themed BLÅVINGAD toy collection; and the message it carries. Insights and feedback from children tend to be the key that unlocks much in the process. For BLÅVINGAD, it was the panel’s concern for the ocean that sparked ideas that would eventually flow into everything from game and character development to material choices.

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Function Solution

Soft toys to hug, again and again

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

Designer Thoughts

Designer Thoughts

"We’re all dependent on clean and vibrant oceans full of life. That’s why our work with the BLÅVINGAD collection felt extra important. When choosing the animals to focus on, we began by studying their appearances and expressions. Using sketches, we then decided what could work as a pattern, a soft toy or a print on a cushion. We hope that the playful products create a feeling of being surrounded by the ocean and spark curiousness about all that lives below the surface.”

Designers Sissi Edholm and Lisa Ullenius
IKEA - BLAVINGAD, soft toy, various patterns

BLAVINGAD Soft Toy, Various Patterns Product Information

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